A Futurist's Insights on The Consumerisation of B2B Buying Behaviour

Posted on Thursday, 25 Aug 2016

As we have argued many times before, the digital revolution has drastically reshaped the customer journey. While B2C purchasing paths have changed B2B selling has also become increasingly complicated. B2B has, in other words, become consumerised which means that enterprises have been impacted by technology and devices that originate from the consumer space. In this blog post, we will share four fascinating statistics and insights about the modern B2B buyer's journey.

Read Full Entry / Add a New Comment

Recent Posts

In an earlier blog post, 6 Insights on The Future of Customer Service we explored how digital technologies can change the way customer service is delivered in the future. In this blog post, we will explore how the innovative American automotive and energy storage company Tesla delivers customer service via The Internet of Things

Read Full Entry

 Building customer loyalty is a challenging task both for B2C and B2B. As a Futurist I'm constantly searching for the best case studies and tactics within this field and what I found so far together with my research team is that it's essential to ensure that you as a business is providing value to your customers at every touchpoint. Here are four intriguing examples of businesses that do this really well: 

Read Full Entry

The cloud has gone from a metereological term to a mainstream technological one in less than 10 years. Cloud computing has enabled businesses to upfront infrastructure costs and streamline key business functions like marketing, purchasing and supply chain management. A report from SAP & Oxford Economics show that this technology has had a transformative impact on their business. 

Read Full Entry

What drives customer loyalty in the digital age? This is a question that every marketer and business leader should ask themselves. Some people may say that it all comes down to having a great product-market fit, however, the research that we will share with you here suggests that there are more factors at play than quality. 

Read Full Entry

What does the future of customer service look like? And how will digital technologies impact the way customer service is delivered? These are two among many other questions that we at Thinque addressed when we analysed the future for a client of ours within the customer service industry. In this blog post, we will share some of that research, insight and foresight.  

Read Full Entry

Internet of Things (IoT) is a topic which we often write and research about at Thinque. The reason why we are so intrigued by this phenomenon is because it's impacting so many different aspects of the business landscape and our society as a whole. 

Read Full Entry

The Internet of Things has impacted and redefined both B2B and B2C industries such as media, financial services, automotive, shipping and agriculture. Another industry which is being impacted by connected devices and machine-to-machine communication is retail. In this blog post, I will share three remarkable statistics that indicate that the Internet of Things is revolutionising retail

Read Full Entry

We at Thinque have previously written about the importance of customer experience and content from a B2C perspective, so therefore we thought it would be relevant to highlight some key facts about these two aspects from a B2B perspective

Read Full Entry

During recent years, we have seen the rise of peer-to-peer, on-demand and platform businesses models disrupt established industries such as transportation, finance, hospitality, consumer goods, professional services and even food. The sharing economy is no longer just a niche, it's starting to reshape the whole economy. 

Read Full Entry