But in this TED-talk I point out that digital disruption is not the reason why my mother's business is struggling. The main reason is that she doesn't like change. When the rate of external change around us in the world trumps the rate of internal change (learning and adaption), our businesses are in deep trouble. And from my experience with mum I know that culture eats strategy for breakfast everyday of the week. In this talk I argue that you have to create a culture of change in order to be ready for the future.