How to Package your brand story to connect with futurist consumers

Posted on Thursday, 12 Apr 2018

All of us – including your clients and customer – are hipsters now. And while your customers perhaps won’t go so far as the classic Portlandia episode and want to visit the farm your business' ‘chicken’ comes from before they eat it for dinner, they do crave digitally verified evidence of an ethical supply chain - something which you can now do courtesy of digital traceability.

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Tags: customer experience, Farming Futurist, verifiable brand story, digital traceability, supply chain, hungry jacks, tim hortons

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