Designing For Future Sustainability: Future of Work

Posted on Tuesday, 16 Oct 2018

 

There is no future without sustainability

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What does the Future of Work look like?

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thinque launches Stories from the Future (video series) 

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To my mum, running a high-end men’s clothing store in Stockholm, Sweden, digital always seems disruptive. For her, the cold world of purchasing clothes online attacks the heart of buying them in an analogue store – feeling the texture of the fabric, seeing how the item drapes and what else it can be teamed up with. (She also had some very clear ideas on what would be the best future career prospects for me.)

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Some of you may still like to live by the words of the great Western philosopher, George Costanza (yes, from Seinfeld). Among his many ‘wisdoms’, he even commented on the financial services industry, saying, ‘Important things go in a case’. In other words, for everything important in life, you need to have a physical package – for George, this meant a wallet for his cash (even if it meant back pain). But fast-forward a few years and everyone except Mafioso types and those operating in the illegal drugs business are entering the world of a cashless society. Money is already virtualising, and this changes the game – for good and bad.

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Marc Andreessen, Netscape founder and a hugely successful Silicon Valley venture capitalist, said recently that if you invest against Elon Musk, you’re investing against the future of humanity. What this implies is that the smart money jumps in on anything the entrepreneur backs. But what about Musk’s assertion that we are all living inside a computer game simulation? Is that something we should all jump onboard with?

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All of us – including your clients and customer – are hipsters now. And while your customers perhaps won’t go so far as the classic Portlandia episode and want to visit the farm your business' ‘chicken’ comes from before they eat it for dinner, they do crave digitally verified evidence of an ethical supply chain - something which you can now do courtesy of digital traceability.

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Everything is mobilising, and the interface with our world is in the palm of our hands. As consumers, business-to-business (B2B) customers and citizens, we’re increasingly taking life matters into our own hands, via our smart devices such as phablets, tablets and smart phones. And so you know you need to repurpose and optimise your business and brand for this increasingly mobilised, real-time, contextual future

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Digital disruption is not new and it's been coming for all businesses – it has just been a matter of when and how big the disruption was going to be. So how can you respond now that we are living in a Post-Digital Disruption Society? How can your business take advantage of digital advances without losing your human touch?

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