Future of Advertising: Futurist Says 'Go Digilogue'!

Posted on Monday, 17 Mar 2014

The following charts of U.S. ad spending (eMarketer) sheds new insight into the current state of advertising as well as their projections to 2017. 

Read Full Entry / Add a New Comment

Tags: Future Focus, Future Trends, Thinque

Recent Posts

There's been no shortage of recent research documenting the rise of the multi-channel consumer, especially with the ever increasing proliferation of all things digital.

Read Full Entry

Silicon Valley,this name conjures up word and brand associations like high-tech, digital, Facebook, Google, venture capitalism, Stanford, Palo Alto, Cupertino, Infinite Loop, LinkedIn, Cisco, cloud, big data,and Xerox PARC. 

Read Full Entry

Management Today features futurist Anders Sorman-Nilsson's book #Digilogue

We are proud to announce that Anders Sorman-Nilsson's latest book - Digilogue: how to win the digital minds and analogue hearts of tomorrow's customers (Wiley) features as the top business book in this month's Management Today

Read Full Entry

I'm 30,000 feet in the air. I am currently west of Chicago enroute from JFK to LAX. Because I was delayed from JFK and have a connection in LAX to Sydney, Australia, which I could well miss, I am nervously following our progress on www.flightstats.com which is tracking AA181 live, while I am browsing the web from 30,000 feet on www.gogoair.com ... live. 

Read Full Entry

Recently, I was invited to give my futurist take on the future of education. Currently, education is at a creative intersection between technology and tradition, between the digital and the analogue, the high tech and high touch. Yet at that intersection between the analogue (tradition, high touch, face2face, tangible) and the digital (change, high tech, computer interface2interface, intangible) lies creative opportunity for future-minded educational institutions - both at primary, secondary, and tertiary levels.

Read Full Entry

How do you position yourself to maximise your chances of career success in 2020? What kind of brand associations do you want to conjure up when employers and managers think about you? How would you like to design your career path to ensure your work is both meaningful and well paid in the future?

Read Full Entry

Big Data = Big Opportunities

We are now creating 2.5 quintillion bytes of data per day - so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few.

Read Full Entry

In this Espresso Shot video interview with co-founder of Blip.tv, Dina Kaplan, we discuss the future of media, and how social video is democratising the media landscape. Dina Kaplan and Anders Sorman-Nilsson discuss digital disruption in Blip's New York offices, and ponder whether social media including video may well be the next big thing in search engine optimisation, and its future disruption implications on old and new media business models.

Read Full Entry

This Espresso Shot of Ideas with Erik Schilp, then CEO of the Dutch National Historical Museum, from TEDGlobal 2011 in Edinburgh, explores the idea of the analogue versus the digital. Erik discusses the future of museums, how experiential and non-traditional museums represent Dutch culture in new ways, and how brands need to consider using multiple media to create experiences that not only moves minds, but also hearts. In this conversation from The Balmoral Hotel in Edinburgh with Australian futurist Anders Sorman-Nilsson, Erik explores storytelling through artefacts, how the notion of what a museum is is constantly changing, and how the tension between analogue v digital media can be used creatively in brand-building.

Read Full Entry

Sign Up For

Buy The Latest Book

imag

Recent Posts

Posts by Topic

see all