B2B Social Media Lab Report: by Thinque and SR7

Posted on Monday, 16 Apr 2012

Almost anywhere you look, there are countless success stories about how businesses can harness the power of social media in order to engage customers, elevate awareness of a brand and improve business processes. However, most of the current literature regarding social media focuses on how businesses can engage individual consumers (B2C), but what about businesses who interact with each other (B2B)? Undoubtedly B2B use of social media is not as prevalent as its B2C cousin, but this should be seen as an opportunity for your business to gain a competitive edge. This report will show that not only is B2B social media going to help your business, it can also be conducted in a cost effective and manageable way.

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Tags: Think Tank, Disruptive Trends, Thinque, Social Media and Communications Summit

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