The Future of B2B Marketing: Thought Leadership Perspectives from a Futurist

Posted on Tuesday, 04 Mar 2014

Thought Leadership Marketing, the strategy of creating informative and interesting content. 

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Tags: Change Management, Trendspotting, Think Tank, Employer Brand, Future Thinking, Disruption, Leadership Trends, Future Trends, Thinque

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Almost anywhere you look, there are countless success stories about how businesses can harness the power of social media in order to engage customers, elevate awareness of a brand and improve business processes. However, most of the current literature regarding social media focuses on how businesses can engage individual consumers (B2C), but what about businesses who interact with each other (B2B)? Undoubtedly B2B use of social media is not as prevalent as its B2C cousin, but this should be seen as an opportunity for your business to gain a competitive edge. This report will show that not only is B2B social media going to help your business, it can also be conducted in a cost effective and manageable way.

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Have you ever wondered what to do in a resource-scarce future? Have you recently been tasked with thinking up an innovation program for your team? Ever been invited to a creativity workshop at a Think Tank aimed at getting analytical people to draw doodles and 'think outside the box'?

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Thinque Tank YouTube Channel by Anders Sorman-Nilsson

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